Sunday, 16 December 2012

9 faces of Singapore Consumer Credit Behaviour


Earlier this year, DP Credit Bureau, Singapore’s consumer credit bureau and an Experian company, revealed new insight into Singaporean consumer credit behaviour using a consumer classification system.   Mapping credit behaviour against consumer demographic and lifestyle profiles, the analysis paints a rich picture of Singaporeans today in terms of how different consumer groups manage their money and their credit.

The 9 faces of Singapore are the following:

1) Affluent Elegance
2) Cosmopolitan Central
3) Upscale Pragmatists
4) Well heeled Clans
5) Cautious Community
6) Expanding Kinfolk
7) Contemporary Homemakers
8) Kopitiam Lifestyles
9) Working Class Traditionalists


If you're a Singaporean, you'll probably be able to identify yourself among one of these categories.
Do download the full report here.

2 comments:

  1. This article is mind blowing I read it and enjoyed. I always find this type of article to learn and gather knowledge.

    Ogniwa fotowoltaiczne sklep

    ReplyDelete
  2. This article is mind blowing I read it and enjoyed. I always find this type of article to learn and gather knowledge.

    Ogniwa fotowoltaiczne sklep

    ReplyDelete