Sunday, 16 December 2012
9 faces of Singapore Consumer Credit Behaviour
Earlier this year, DP Credit Bureau, Singapore’s consumer credit bureau and an Experian company, revealed new insight into Singaporean consumer credit behaviour using a consumer classification system. Mapping credit behaviour against consumer demographic and lifestyle profiles, the analysis paints a rich picture of Singaporeans today in terms of how different consumer groups manage their money and their credit.
The 9 faces of Singapore are the following:
1) Affluent Elegance
2) Cosmopolitan Central
3) Upscale Pragmatists
4) Well heeled Clans
5) Cautious Community
6) Expanding Kinfolk
7) Contemporary Homemakers
8) Kopitiam Lifestyles
9) Working Class Traditionalists
If you're a Singaporean, you'll probably be able to identify yourself among one of these categories.
Do download the full report here.